Consumers Look To Valpak For Savings and Value

  • 93% of households receiving Valpak are aware of it.
  • 88% of households receiving Valpak open it.
  • 80% of households receiving Valpak look at every ad in the envelope.
  • 71% keep their Valpak ads for at least one month or until the expiration
    date or until the next mailing.
  • Source: 2011 Valpak® Readership Study, Research Now; ± 2.2% at the 95% confidence level